Thursday, January 13, 2011

Marketing for Accountants: What's New In SEO?

Big changes seem to be
afoot in the search engine marketing field. Google's algo seems to
putting less emphasis on anchor text and more emphasis on the relevance
of the page with the incoming link. What does this mean to you? It means
it's time to get back to basics and make sure your page content is
relevant to the page you're linking to if you want to enjoy a page rank
benefit from it. When distributing content try to get it published on
keyword relevant sites. This has always been the rule, but now it's more
important than ever. There are some on-page factors you can exploit,
too. Use old school SEO techniques: Use keywords in your page/article
title and consider the old school metrics like Keyword Density and
Keyword Placement.

While this makes my job harder, it may just improve Google's results for a while. Only time will tell.

For more techniques to help you sell your CPA or accounting practice visit Brian's CPA Websites Blog every day.

And drop every month or so to take a look at my Marketing for Accountants blog.